Pace Lattin is the co-founder and editor-in-chief of Performance Marketing Insider

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Performance Marketing Insider is a website that is vitally important as a source of news for many people and businesses. Performance Marketing Insider is a website that reports on marketing, affiliate, and other industry news. Pace Lattin is the co-founder and editor-in-chief of Performance Marketing Insider. Dozens of industry CEO’s have great things to say about Pace Lattin because he is a leading figure in the fight for ethical marketing standards. He is a big believer in interactive advertising, too. Pace Lattin is widely recognized as one of the top experts in the fields of affiliate marketing and interactive advertising nationwide.

What does ethical marketing mean? This is an important question if you want to understand Pace Lattin’s contributions to the field of marketing and his website, Performance Marketing Insider. He places a focus on compliance and fraud—meaning false advertising and scams are something he crusades against. Pace Litten knows that fraudulence and non-compliance elsewhere in the marketing, advertising, and affiliate industries has a negative effect on those industries everywhere.

Pace Lattin’s writings have been featured in Technorati, MediaPost, ADOTAS, ClickZ, and a number of other prominent industry publications. FastCompany.com actually named Pace Lattin one of the “top ten most influential people on the Internet”. Pace Lattin has held a number of positions at a number of companies and organizations, including providing executive leadership to a variety of companies.

Pace Lattin’s voice in the marketing industry is widely respected because he was amongst the first people to call for truth and ethics in advertising online and for protections for children in terms of online advertising. He is still trying to protect the innocent from fraud in advertising, which is as important today as it has ever been.

Additional Resources:

Pace Lattin :: Information on The Biz Blitz.com

Pace Lattin :: Listed on INC Racing.com

Pace Lattin :: Article on INC Foundation.com